Reads

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1. Tap Dancing to Work: Warren Buffett on Practically Everything, 1966-2012: A Fortune Magazine Book by Carol J. Loomis

When Carol Loomis first mentioned a little-known Omaha hedge fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor nor that she and Buffett would quickly become close personal friends.

As Buf­fett’s fortune and reputation grew over time, Loomis used her unique insight into Buffett’s thinking to chronicle his work for Fortune, writ­ing and …

2. The Signal and the Noise: Why Most Predictions Fail but Some Don’t by Nate Silver

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger, all by the time he was thirty.

Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have …

3. Thinking, Fast and Slow by Daniel Kahneman

Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers.

His ideas have had a profound and widely regarded impact on many fields, including economics, medicine, and politics but until now, he has never brought together his many years of research and thinking in one book. In the highly …

4. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eris Ries

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom.

What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are …

5. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Christ Guillebeau

Still in his early thirties, Chris is on the verge of completing a tour of every country on earth, he’s already visited more than 175 nations and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.

There are many others like Chris, those who’ve found ways to opt out of traditional employment and create …

6. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of …

7. Own YOUR Success: The Power to Choose Greatness and Make Every Day Victorious by Ben Newman

What if you could make each and every day victorious by focusing on daily activities rather than obsessing over results that you can’t control? Based on author Ben Newman’s popular program, Own YOUR Success gives you the power to make each day a triumph.

The most successful people find great success when they focus on having a passion for the process. The key: make today victorious regardless of the obstacles that come your way. Figure out what …

8. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing …

9. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and …

10. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough.

The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for …

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